One of the most effective marketing strategies for wedding photographers to attract more interested couples is search engine optimisation.
You probably believe it to be overly technical. It takes too much time. Too complicated to know where to begin.
With our top SEO advice for your photography website, we’re here for you. This post goes into great detail about the first actions we advise as a digital business that specialise in the wedding sector.
Here are the initial measures to boost SEO if you want your wedding photography company to get discovered on Google:
6 Steps to Get Started with SEO for Wedding Photographers
- Decide on your most important keyword
- Use your keyword on your home page
- Clearly write where you’re located and 3 to 5 areas you serve
- Set up a Google Business Profile listing
- Blog 3 of your favorite weddings
- Track your current ranking and SEO improvements
Step 1: Decide on your most important keyword
So what precisely do you want to get discovered for when people search for on Google?
You must find the answer to that query if you want to boost your SEO.
The words or phrases that users enter into search engines are known as keywords. Making a list of the keywords you want to rank for is crucial before beginning an SEO campaign.
Create a list of all the terms you can think of that local couples planning weddings may Google.
Decide on your most important keyword.
Use a service like Ahrefs or SEMRush to analyse your keyword ideas to learn more about which keyword suggestions are the finest. This tool will inform you of the monthly Google keyword search volume for a given term.
Additionally, these tools will let you know which keywords are simpler to rank for than others. If your site is fresh or you don’t yet have a lot of backlinks, choose keywords with a lower SEO difficulty score.
Your most important keyword should:
- Specify your region, state, or city.
- Get looked up (check that the monthly search volume isn’t 0)!
- Not be too competitive for you to rank (if your firm is new, avoid using a very competitive term).
Step 2: Use your keyword on your home page
Clients often approach us and say things like:
“I want to show up when people search for ‘Sydney wedding photographer. But I don’t appear on Google’s first page!
We informed them that it can be fixed. Afterward, have a look at their website. only to discover that they haven’t mentioned “Sydney wedding photographer” anywhere on their website. This is a difficulty.
A keyword that is not included on your website prevents you from ranking for it.
Let me put it another way: If you don’t specify that you are a Sydney wedding photographer, Google won’t know.
Write your most significant keyword someplace on your home page as instructed in Step 2 of our “getting started with SEO” instructions.
It should ideally be placed as a heading close to the top of the page.
Additionally, we strongly advise including that most crucial term in a paragraph on the main page.
Usually, you may say something like “I am a…. [insert keyword here]” in an “about me” style paragraph to do this.
Step 3: Clearly write where you’re located and areas where you work
Your location has already been established if a focus keyword with a city in it was used on your home page. But if you didn’t, don’t try to tell me where you are.
We often come across photographer websites where the photographer has neglected to identify the location in which they are based. It’s not mentioned on their contact page, about page, or home page. And it’s unclear.
You can shoot weddings everywhere, and I understand that. Moreover, you wish to. But if you choose not to provide your location, you won’t appear in Google search results for any important terms.
Therefore, find a means to mention a few significant places close to you where you often operate on your home page, Service page, or website footer.
You may rank for adjacent locations and get clicks, demonstrating that you don’t simply concentrate on one place.
Step 4: Set up a Google Business Profile
If you want your local company to be discovered on Google, you must have a Google Business Profile. Additionally, your listing is free, which is wonderful news.
You appear in the map results thanks to information from your Google Business Profile.
When someone searches for your company name on Google, the information from your Google Business Profile is what generates the rich results (with photographs, reviews, a phone number, and more) that appear on the right side of the search engine.
Therefore, creating a Google Business Profile for photographers is crucial if you want to increase your online presence and get more attention.
You need assistance to claim and validate your “Google Business Profile.” For additional details on how we may help you, click here.
Important steps:
- Make sure your major category is set to “Wedding photographer” rather than the more broad “Photographer” if wedding photography is the most significant service for you.
- Publish some pictures! Ideally, you should begin by adding at least 20 photographs to your listing and add a few more each month.
- Don’t omit the Description, website URL, or Services sections; instead, fill out as much of the other information as you can.
Step 5: Blog 5 of your favourite weddings
I want to make sure you’re providing worthwhile material to your website and showcasing your efforts at this stage.
Therefore, you must write about a few weddings. I don’t simply mean that you put 50 photographs in a post when I say “blog.”
Blog Posts need words. Being only a robot, Google is unable to comprehend the context, setting, theme, and keywords of your blog article from simply the photographs. Therefore, you do need to write.
I advise publishing 5 blog entries, each with at least 500 words, to get your SEO campaign started. I advise optimising highlighted weddings to be discovered for venue name searches. At the most fundamental level, it entails including the name of the location in the post’s title and bringing it up early on.
Your ability to rank for many more keywords than simply your primary emphasis keyword (such as “Sydney wedding photographer”) is the beauty of blogging.
Imagine receiving clicks from couples looking for local venues or seeking wedding guidance—that would be an even better chance for your pictures to be viewed!
Step 6: Track your current ranking and SEO improvement
I truly want you to know whether SEO is working for your company if you’re willing to put the effort into it.
But I don’t want you to waste time searching for yourself on Google and skimming through results in a hurry. You can trust me when I say it is not the greatest use of your time and often produces inaccurate results.
Frequently Asked Questions about Wedding Photographer SEO
What SEO technique is most effective for photographers?
I prefer to analyse your keyword ideas using a program like SEMRush to learn more about which keyword suggestions are the finest. This tool will inform you of the monthly Google keyword search volume for a given term.
Which is the ideal first SEO strategy for wedding photographers?
Create your free Google Business Profile listing if you do nothing else. If you want your local company to be discovered on Google, you must have a Google Business Profile. I advise creating your free listing as soon as possible (or click here to get some help).
How many photos should I include in a blog post?
In the majority of blog entries, we advise utilising a minimum of two photographs. Images encourage readers to skim through your textual material and maintain their attention. Optimised photos might also aid in your blog post’s Google ranking.
If the article is about a real wedding, you should use much more. For blog entries on real weddings, we want 20–60 photographs.
How much does hiring SEO assistance for photographers cost?
The cost of working with a specialised SEO firm for the wedding sector varies based on expertise, offers, and anticipated outcomes.
To arrange a brief (10–15 minute) conversation to discuss your goals, click here.
