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Anchor Text Optimisation Guide: Best Practices for SEO Success

In the ever-changing landscape of SEO, staying updated with the latest best practices is vital for maintaining and enhancing your website’s visibility. Recently, John Mueller from Google reiterated the importance of adhering to these practices to succeed in SEO and provide a better user experience. Let’s explore what you can do to optimise your website effectively.

Understanding Anchor Text Optimisation

Anchor text—the clickable text in a hyperlink—is crucial for search engines to understand and rank your website’s content. Google’s latest guidelines highlight the importance of using descriptive, keyword-rich anchor texts instead of generic phrases like “click here” or “read more.”

Why Use Specific Anchor Texts?

Implementing specific keywords in your anchor text can significantly boost your SEO by:

  • Boosting Relevance: Descriptive texts help search engines better understand the context, enhancing your content’s relevance to search queries.
  • Enhancing User Experience: Clear and informative anchor texts improve accessibility, guiding users effectively to the desired information.

Examples of Effective Anchor Text

  • Bad (Too Generic): “Click here to learn more.”
  • Better (Descriptive): “Explore our comprehensive guide on SEO best practices.”

Tips for Implementing Google’s Guidelines

  1. Be Relevant: Choose anchor texts that directly relate to the content of the page they link to.
  2. Avoid Over-Optimisation: Keep the anchor text natural and varied to avoid penalties for keyword stuffing.
  3. Consider Accessibility: Use anchor text that makes sense out of context to aid users navigating with screen readers.


Adopting Google’s anchor text guidelines can elevate your SEO strategy while enhancing the overall user experience on your website.

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