At Indigo Digital, we focus on the growth of Australian dental practices by:

• Crafting optimised dental marketing campaigns that drive revenue and attracts new patients.
• Providing experienced dental marketing specialists capable of running digital campaigns of any scope.
• Offering the right guidance and helpful advice to help clients achieve outstanding results.

The Australian dental industry is highly competitive, making a strong dental marketing strategy essential for attracting new patients and improving practice visibility. Effective marketing includes targeted online campaigns, brand development, and search engine optimisation. Investing in dental marketing offers numerous benefits, such as:

• Patient lead generation
• Improved outreach
• Online reputation development
• Brand identity development
• Patient engagement and retention
• Increased ROI

Today, patients are going online to find dental services, and a dedicated dental marketing agency can help you attract them to your practice instead of your competitors.

Most dental practices lack the staff and time to manage the various aspects of online and offline marketing effectively.

By trusting Indigo Digital with your marketing needs, you and your team can focus on providing exceptional care to your patients and managing the day-to-day operations of your practice.

The world of dental marketing is complex and always evolving. The best practices for all strategies from paid ad campaigns to SEO change all the time, sometimes on a daily basis. Unless you hire a marketing superman, one person (or even two people) would struggle to keep up.

A full-service dental marketing agency like Smile & Grow uses a variety of methods to help bring new patients to your practice. Advertisement campaigns, SEO, social media marketing, website design, and brand development all play a role in how new patients find you and why they choose your services over the services of competitors.

• PPC and Local Ads aim to make your services visible to your preferred patients in your preferred service area. You can target patients in one location or across Australia and encourage them to book appointments.
• Search engine optimisation (SEO) targets search engine algorithms using tactics for optimising online content on websites and social media platforms. When a page on your website is properly optimised according to current SEO best practices, it ranks higher on result pages, making your practice more visible for patients searching for dental services online.
• Social media marketing simultaneously improves visibility and builds reputation through a strong online presence and tools like patient reviews. It’s no longer sufficient to just have a website. Patients also find and investigate new dental services using social media.
• Website design is an essential part of modern dental marketing. Potential patients today expect trustworthy practices to have websites that are just as easy to view and navigate on a computer as they are on a smaller device. Potential patients may click away if they encounter a dental website design that looks like it hasn’t been updated since the early 2000s.
• Brand development is what sets your dental practice apart from competitors and encourages patients to choose you instead. A good marketing strategy will build your brand based on what makes your story unique and the mission of your practice. Patients want to know who you are and why they should choose you over the competition.

Email marketing strategies for dental marketing is often very successful. Email strategies use methods like promotions and after-appointment follow-ups to gain new patients and retain current ones. It is an affordable marketing strategy with huge ROI potential. Let’s take a closer look at some email marketing strategies:

• Promotions encourage both new and current patients to come to your practice by offering discounts, loyalty benefits, and referral bonuses. Even if some patients do not opt to take advantage of your offerings, these emails serve to keep your practice in their minds the next time they need dental services.
• After-care follow-ups create personalized communication between your practice and each individual patient, even if it simply says, “Thank you for choosing us.” This makes patients feel appreciated and recognized. It shows them you care about them beyond the time they spend in your practice.

There are two main factors to consider when establishing just who your target demographic is. One of them is simple: the location of your practice. You want to target patients in and around where you work because few patients are willing to travel far for dental care.

Another way to narrow down your target group is to consider what your practice specialises in. For example, if you specialise in family dentistry, the target audience for your dental marketing strategies will be parents between the ages of 20 and 40. If you specialise in cosmetic dentistry solutions like implants and dentures, you might target older patients.

It’s important to get specific in your online marketing efforts to drive the best ROI at the lowest cost. You want a potential patient to find your practice and think, “wow, this is exactly what I was looking for.”

Sometimes, it’s necessary to change the current brand of your dental practice and adopt a new one. Rebranding is an intimidating endeavor, but Smile & Grow can take care of all your rebranding needs.

We’ll help you develop your mission and unique position within the industry to help set your practice apart. Rebranding services we offer include:

• Logo design
• Graphic design
• Website design
• Mission and Vision statement development
• And more!

Signs you may need to rebrand include

• Outdated, pixelated logo
• Vague or nonexistent mission statement
• Vague or “boring” brand identity
• Website does not support mobile devices

Social media marketing is a multi-faceted strategy to bring in new patients, engage with current patients, and improve brand visibility and reputation. Some strategies include:

• Social media advertising
• Regularly added optimised and interactive content
• Marketing campaigns for Facebook, Instagram, Youtube, and others

Today’s dental patient is more likely to trust a practice with full and optimised social media pages. Australian dentists not using social media are missing out on a lot of potential dental patients and opportunities to build their brands.

We can provide successful marketing solutions whether your practice is decades old or brand new. If you have a new practice (it may not even have a name yet), we can help you build your marketing strategy from the ground up. We will use the following steps to ensure a comprehensive marketing plan that helps you develop your new practice:

• Establish your specialties and what type of patients you want to target
• Understand your overall mission and goals for the practice
• Research competitors within your geographic area
• Establish your brand identity
• Design a brand-focused, user-friendly website
• Plan organic and paid marketing campaigns based on everything we’ve learned so far
• Create a comprehensive social media marketing plan
• Test functions and track progress throughout to ensure successful marking strategies.

If you have a question about our marketing services for Australian dentists, you can contact us using our online form or call us at 1300 797 117 . We would be happy to answer any questions you may have and get you started with our comprehensive only marketing for dental practices.

We are here to help your dental practice succeed.