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Facebook Advertising vs. Boosted Posts
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the

Creating the Perfect Social Post
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a

Business Website Essentials
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems.

Digital Customer Service: the 10 Cornerstones
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels.

Quality Over Quantity
Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the

Get Listed on the Local Search “Big Four”
You may not be aware of it now, but it’s likely that your business has suffered at the hands of