Getting Started With Your E-Commerce Website
From startups and small businesses to huge brands, every business can benefit from an e-commerce website, where they can sell their products or services. In today’s competitive and convenience-focused society, no longer do consumers want to go out to buy items, instead, consumers want to shop from the comfort of their own homes, making e-commerce […]
What is Online Reputation Management?
https://vimeo.com/797879049 A business’s reputation used to be what it said about itself in its advertising and the reach its customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels. Basically, if it is an […]
Real Estate Digital Marketing Tips
Digital marketing has revolutionised the real estate industry, providing new and innovative ways for agents, brokers, and property managers to reach potential clients and promote their properties. With the growing number of consumers turning to online channels to search for properties, it is crucial for real estate professionals to have a strong online presence and […]
Videographers Take Note of Google Video Indexing for Search Console
Recently, Google’s Dikla Cohen gave a presentation on video indexing, which explains that video indexing does not rely on where and how you host your videos. You can host them yourself or choose from the most popular video hosting platforms and services. With this, he announced that Google is soon launching a new set […]
Wedding Venue SEO : Top Tips for Ranking Higher on Google
Wedding venue SEO: Top Tips For Ranking Higher on Google Optimising your wedding venue’s online presence with SEO (Search Engine Optimisation) best practices can maximise your digital marketing investment by boosting your website traffic and attracting newly engaged couples. The importance of your wedding venue’s digital marketing plan increases as more couples do their research […]
Wedding Photographers SEO: How to be found by newly engaged couples on Google
One of the most effective marketing strategies for wedding photographers to attract more interested couples is search engine optimisation. You probably believe it to be overly technical. It takes too much time. Too complicated to know where to begin. With our top SEO advice for your photography website, we’re here for you. This post goes […]
Local SEO ranking factors: What affects Google local rankings?
While most businesses today understand the impact that an effective search engine optimisation (SEO) strategy can have on their bottom line, not all are aware of the importance of local SEO. However, because 46 per cent of Google searches have local intent, it’s clear that optimising specifically with local searches in mind should be part […]
Time to Welcome Google Analytics 4
In a shocking move for SEO experts, Google Analytics 3 will stop collecting new data July 1, 2023 onwards. Looks like it’s time to welcome Google Analytics 4! Google posted a notice on Google Analytics stating, “Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses […]
Google’s Broadcore Update
As we all know, Google launches core updates at least two to three times a year. These updates cause a hassle for all web developers and SEO specialists because they have to monitor rankings and make the required changes. In mid-2022, Google announced an update via Twitter. This core update was further explained on Google […]
URL Changes For Google Search Can Take A Long Time
Google’s Search Advocate, John Mueller, revealed that changes to a site’s URL structure is not so easy for search engines. Google recently put out a short, 2-minute video explaining the kind of SEO impact you should brace for if and when you decide to change your site’s URL structure. Turns out that the entire process […]
