Facebook Advertising vs. Boosted Posts
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help […]
Creating the Perfect Social Post
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow […]
Business Website Essentials
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it […]
Digital Customer Service: the 10 Cornerstones
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social media is worse than having a phone line that goes unanswered, because there are thousands […]
Quality Over Quantity
Businesses don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding up a big SOS beacon. You need to be an expert in the field so you […]
Get Listed on the Local Search “Big Four”
You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings. And as a customer I’m sure you know from experience the impact it can have. To put it bluntly, when someone is trying to buy a product or service and an incorrect […]
5 Easy Tips to Climb Search Rankings
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on all major search engines over time. Persistence […]
Setting Up Google Search Console in the Executive Report
We are happy to bring SEO reporting to your Executive Report through Google Search Console! In this article, you will learn why SEO is relevant to your business, what Google Search Console is, and why it’s important to connect your Google Search Console Account to your Executive Report. SEO Overview You work hard to be […]
Why is Social Media Important?
Since the advent of social media platforms in the early 2000s, the way people interact with each other has undergone a radical transformation. Today, there are approximately 4.89 billion active social media users globally. Business owners who leverage this massive pool of potential leads can reap significant benefits. It has been reported that over 90% […]
Ultimate Guide to Small Business SEO
Introduction Welcome to the Ultimate Guide to Small Business SEO! To increase the online presence of your small business, it’s important to understand the basics of SEO and how it works. This guide aims to demystify SEO by breaking it down into its simplest components. Rather than using technical jargon, the guide provides a clear […]
