Local SEO ranking factors: What affects Google local rankings?
While most businesses today understand the impact that an effective search engine optimisation (SEO) strategy can have on their bottom line, not all are aware of the importance of local SEO. However, because 46 per cent of Google searches have local intent, it’s clear that optimising specifically with local searches in mind should be part […]
Time to Welcome Google Analytics 4
In a shocking move for SEO experts, Google Analytics 3 will stop collecting new data July 1, 2023 onwards. Looks like it’s time to welcome Google Analytics 4! Google posted a notice on Google Analytics stating, “Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses […]
Google’s Broadcore Update
As we all know, Google launches core updates at least two to three times a year. These updates cause a hassle for all web developers and SEO specialists because they have to monitor rankings and make the required changes. In mid-2022, Google announced an update via Twitter. This core update was further explained on Google […]
URL Changes For Google Search Can Take A Long Time
Google’s Search Advocate, John Mueller, revealed that changes to a site’s URL structure is not so easy for search engines. Google recently put out a short, 2-minute video explaining the kind of SEO impact you should brace for if and when you decide to change your site’s URL structure. Turns out that the entire process […]
Website Redesign Checklist – 6 Steps For Success
Website redesign is complicated. This website redesign checklist will provide you with some steps to take before, during, and after the launch to avoid an SEO disaster when redesigning your site. Website redesign checklist 1. Take inventory of your current site Before changing anything, you need to take a snapshot of which keywords your site […]
How to improve your local Google search ranking
Improving your business’s local ranking in Google searches can be a daunting task, but it is crucial for driving more customers to your door. Here are some tips to help you boost your local search ranking and attract more customers to your business. Optimise your Google Business Profile listing: Your Google Business Profile listing is […]
What is Review Management?
Consumers have a significant amount of power over businesses when they decide to write a review, especially since consumers use the recommendations of others to make purchasing decisions. All businesses, regardless of size, should practice review management. Your review management strategy may differ based on your business needs, but some popular practices include […]
How to set up an Online Store
Selling your products and services online rather than in-store means that you need a website with the capability to handle an online store. But while setting up an online store might seem complicated and time-consuming, it’s actually not as difficult as it seems! Where possible, many businesses are moving some–or all–of their products and services […]
Planning a tropical wedding, the do’s and don’ts
Picture the scene – you’re standing hand in hand with your partner on a fluffy white-sand beach, with the waves lapping against the shore and the sun dipping down into the sea. Is there a more dreamy setting to perform your nuptials? Perhaps not, but this picture perfect scene requires many months of planning to […]
Why You Shouldn’t Ignore the Role of Social Media in Brand Building
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a […]
