Case Studies

Symmes Maini & McKee Associates

When leading national architectural firm Symmes Maini & McKee Associates needed a new online showcase for their work, they partnered with Indigo Digital and designer Adam Larson of Adam&Company. They wanted to be able to "show" not tell their story. Having worked with Adam before, we knew we could design and build a website that would meet the exacting measurements architects use for their own work.

The website had to be both functional and aesthetically appealing. It also had to present hundreds of images of dozens of projects in a way that is intuitive and reflects the thoughtful design and function of the projects themselves.

The client's focus on letting the projects speak for themselves meant that we were breaking new ground with respect to how a website is architected, designed, and built. With a unique design, we could not turn to normal usability standards. We built custom modules to make the design work in an intuitive way, allowing the visual content to drive the user experience.

The results is a website that is as clean and concise as the buildings and blueprints that have gotten SMMA where they are today. 

Special Feature

The major feature on this site was the interactive media element on the home page which showcased, through dynamic content, the many areas of work done by this leading architectural firm. 

Another fundamental feature of the site is the custom tagging system whereby a project can be associated with an industry, practice area(s), geographical region, etc. This allows one piece of content (a project) to bring value to the user in multiple ways.

As new projects are ready to be posted to the site, SMMA simply fills out a form on the website, adding descriptions, uploading images, and assigning it to the industry and service(s).

Technologies Used

  • Drupal 7
  • Custom display module
  • Ajax
  • JQuery
  • Google Analytics

Project Brief 

Indigo Digital was brought into this project through the Designer Adam&Company. We had worked previously with this designer on the MIT 150 project so when Adam heard about the SMMA project he thought of us first.